It takes more than one "i" to raise a kid.

We think that having kids is amazing! But we also know how hard it can be. The meaning behind ‘kiid’ is that it takes more than ‘i’ to raise a kid - we all need help when we’re raising children, and it’s important that we support each other.

Based in Australia, we're committed to quality, carefully selecting natural ingredients that we feel good about putting on our children's skin. Our goal is to create products that mums and dads love and trust, while building a brand that encourages and equips parents as they do the hard yards.

FOUNDER

Hi, I'm Jana

I’m a mum of three, and my greatest role is being a mama to my son and two daughters.

I knew from a young age that I wanted to spend my life creating products that were unique and made a difference.

Two businesses and three babies later, I’m so glad I followed my gut.

When I was expecting my third in 2023, the idea for the Bum Stick came to me while caring for my son's irritated skin. I started thinking about how I could make nappy changes cleaner and easier for parents. There wasn’t anything quite like it in Australia, but the idea stuck with me.

What started as a simple idea eventually brought me here.

I’m on a mission to create thoughtful products that help kids through every stage and milestone, while supporting parents along the way.

Our gentle, natural, high-performing nappy cream formulated to soothe, nourish and protect your little one’s skin.

MADE TO PERFORM

We’re parents who know firsthand the difference a great nappy cream can make. After many years of nappy changes, we wanted a cleaner, easier way to apply nappy cream, without wasting product or worrying about what goes on our babies’ skin — so we decided to raise our standards.

gentle and safe

Our nappy cream is hypoallergenic, dermatologist tested, cruelty-free, and clinically tested by independent laboratories. It's made without added fragrance, phthalates, or parabens, and we choose plant-based, sustainable materials wherever possible—without compromising on performance.

Our Values

Australian owned and made

We are proudly made and located in Australia.

Natural Ingredients

We carefully select high-quality, natural and locally sourced ingredients, ensuring every ingredient has a purpose. We believe in keeping things simple, with low tox ingredients to care for and support babies’ delicate skin.

Free from nasties.

We are meticulous about what goes into our products and more importantly, what stays out.

Our nappy cream is free from fragrances, parabens, sulfates and many more.

Not tested on animals.

Our products are cruelty-free, vegan, and not tested on animals.

Sustainability

We choose sustainable, high-quality materials that are made to last. Our goal is to continually improve in this space.

Commitment to our community

At our core, kiid is here to support parents through the journey of raising children. We’re building a trusted brand where parents feel seen, understood and part of a community that gets the challenges that come with parenthood.
Join kiid and be part of the journey.
At 'kiid' we're passionate about making the best nappy change solutions on the market. Your thoughts, experiences and feedback help us solve everyday challenges and make life a little easier. We'd love to hear from you - hello@kiid.com.au
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